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Useful tips and recommendations for optimizing website performance
Today, the Internet operates at very high speeds, and users expect instant results from their queries. Consequently, the success of an online business depends on the performance of the website. The fewer failures it has and the higher the page load speed, the more visitors it will attract. Accordingly, the user will be able to quickly find the necessary information, product, or service and make a purchase. All this directly affects the performance of the web resource, and it, in turn, affects conversion and customer loyalty. Therefore, the issue of optimizing website performance should be a top priority; essentially, this is a matter of promoting your business on the Internet.
What is website optimization?
The concept of website optimization is quite simple. Essentially, it is a set of measures that make the site attractive to both visitors and modern Internet search systems. Increasing website performance is mainly related to the technical improvement of the resource, which includes the absence of errors in the website's operation and increased website speed.
Optimizing performance has the following advantages:
Promotes increased visitor engagement.
Increases website conversion.
Enhances the visibility of the web resource on the network and in search systems.
Recommendations for increasing website performance
Let's consider the most successful and effective methods for optimizing any website.
First, pay attention to the image format. If the site is overloaded with high-resolution images, the page will take longer to load. Prefer the JPEG (or JPG) image format. It is suitable for most types of images and photographs. These objects are lightweight without losing image quality.
Second, work on file sizes. Compress not only images but also multimedia content. Smaller video files load instantly and interact quickly with the website. Implementing this method significantly increases the performance of the web resource, making it dynamic.
The next piece of advice is to minimize HTTP requests. Each such request represents an additional load on the site, thereby reducing its performance. To reduce the number of these requests, combine the configuration elements of the site.
Pay attention to rendering management. Rendering is used for quick user interaction with content. As an optimization method, use scripts that are not critical. This method allows you to speed up user interaction with the site.
Use various optimization tools. These include different plugins that automatically reduce the size of images while maintaining the quality of visual content.
Apply the Lazy Load technology, which loads image content only when it enters the user's field of view.
Implement CDN. This is a global step in optimizing an Internet resource. CDN stands for Content Delivery Network. It allows you to create and store copies of data and information from the site in other services in different regions. This tool can significantly reduce the interaction path between the site and users worldwide. As a bonus, CDN can attract customers from other regions to the site. Knowing how to set up and implement CDN is a great support for your business.
Effective resource caching. It can be directed at caching images, styles, and scripts. All this directly affects the site's response speed.
About code optimization
Another way to optimize a website and increase its performance is to work on the site's structure at the programming level. At this stage, image sizes are refined, unnecessary comments and spaces are removed, and lines are moved. The site is, in a way, refined from the inside, improving its structure and increasing its operability.
The faster, the better…
Thus, the faster a page opens on the Internet, the faster the visitor can use its options. Therefore, it is important to pay attention to website optimization. The article presents a wide range of methods and tools for increasing the performance of a web resource. You can choose one or a set of tools for optimizing the Internet resource. But it is important to remember that the work should be done systematically and continuously; then your site will "fly," ensuring maximum conversion.